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  • Writer's pictureMeirav Peleg Landau

A Comprehensive Guide to Opportunity Mapping in Your Organization

Updated: Jan 3

MPL Innovation

Organizations continually seek ways to enhance their business and stay competitive. One powerful strategy in this pursuit is opportunity mapping - a systematic approach to identifying areas within an organization that can benefit from innovation, whether through technological advancements or process reengineering. This comprehensive guide delves into the complex, steps and considerations integral to the opportunity mapping process.

Opportunity mapping

Initiating the Journey - Collaborative Insights from Strategic Units

Kicking off the opportunity mapping process involves engaging with strategic units that possess a comprehensive overview of organizational processes. Units such as technology, digital, and processes departments often wield a wealth of insights into overarching challenges and untapped areas with significant potential for improvement.

Through insightful conversations with strategic units, the focus is on illuminating the critical areas that warrant attention. These could be major bottlenecks, operational inefficiencies, or areas with substantial untapped potential. By leveraging the expertise of these units, a solid foundation is laid for a more targeted and impactful exploration and critical areas will be spotlighted.

Engaging Core Business Units

The opportunity mapping process then changes direction, moving towards direct engagement with the core business units impacted by potential innovations. In these interactions, the emphasis should be on inquiring about problems and challenges rather than prescribing solutions. This approach fosters open discussions about pain points and provides a holistic understanding of the existing operational landscape.

Key Topics to Cover

  • Current systems in use - Inquire about the technologies and systems currently employed in the processes under consideration. Assess their effectiveness and relevance to the evolving needs of the organization.

  • Process goals - Understand the overarching goals of the process under scrutiny to align innovation efforts effectively and ensure they contribute meaningfully to organizational objectives.

  • Identifying pain points - Delve into the main challenges and pain points hindering smooth process execution. Uncover hidden inefficiencies and roadblocks that may not be immediately apparent.

  • Cycle time - Ask for the time required to complete a full process cycle. Identify potential areas for acceleration, streamlining, or automation to enhance overall efficiency.

  • Previous improvement attempts - Investigate past efforts to enhance the process and the outcomes of those attempts. Learn from both successes and failures to inform the current approach.

  • Challenging process segments - Pinpoint specific segments within the process that are considered particularly challenging. Understand the intricacies of these segments to devise targeted solutions.

  • Process measurement - Gain insights into the current methods used to measure the efficiency and effectiveness of the process. Identify gaps in the existing measurement systems and explore avenues for improvement.

  • Ideal outcome - Envision the ideal scenario post-implementation. Understand the desired benefits and outcomes to set clear benchmarks for success.

  • Technical constraints - Identify technical limitations that could impact the implementation of proposed changes. Assess the compatibility of innovative solutions with existing infrastructure and technologies.

  • Business constraints - Consider any business-specific constraints or limitations that need addressing. Evaluate the potential impact of proposed innovations on existing business practices and strategies.

Opportunity mapping stands as a dynamic and collaborative process that requires insights from various organizational units. By understanding the challenges and goals of both overarching strategic departments and core business units, organizations can pinpoint opportunities for innovation. This not only drives positive change within specific processes but also fosters a culture of continuous improvement and adaptability, positioning the organization for sustained success in a rapidly changing business landscape.


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Our mission is to empower our clients by propelling their corporate innovation initiatives to new heights.

With our specialized innovation consulting services, we assist organizations in surpassing their boundaries and unlocking unprecedented growth opportunities.

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