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  • Writer's pictureMeirav Peleg Landau

Busting Innovation Myths

Updated: Jan 23

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Innovation is a term that resonates with progress, growth, and adaptability. However, within this realm of excitement, several myths have woven their way into the narrative. Let's dismantle these myths and explore the essential elements that drive successful innovation.

Innovation Myths

Myth 1: Innovation is Exclusively for Tech Giants

Innovation isn't confined to tech giants or exclusive to the confines of Silicon Valley. It goes beyond inventing groundbreaking gadgets. Innovation entails problem-solving, creative thinking, and adaptability that can be applied across industries and businesses of all scales.

Myth 2: Innovation Depends on Eureka Moments

Contrary to popular belief, innovation seldom arrives as a singular "aha" moment. It's a continuous journey involving exploration, iteration, and learning from failures. The process itself holds immense value, contributing to eventual breakthroughs.

Myth 3: Only Visionaries Can Innovate

Innovation isn't limited to visionaries and geniuses. It thrives in diverse teams where various perspectives contribute to unique solutions. Anyone can be an innovator by embracing curiosity and fostering creativity.

Myth 4: Innovation Must Always Be Disruptive

Not all innovation needs to disrupt industries. Incremental innovation, marked by small improvements and optimizations, can accumulate into significant advancements that enhance products, services, and processes.

Myth 5: Innovation Requires Excessive Investment

While some innovation initiatives demand investment, not all innovations come with a hefty price tag. Resourcefulness, leveraging existing assets, and focusing on high-impact changes can lead to innovation without substantial financial burdens.

Myth 6: Innovation Guarantees Instant Success

Innovation doesn't always yield immediate results. It's a long-term endeavor that requires patience, persistence, and an environment conducive to experimentation and learning.

Embracing the Realities

Now that these myths are dispelled, let's acknowledge the truths of innovation:

Innovation is Collaborative - Diverse teams collaborating often yield the most powerful and innovative ideas.

Failure is a Stepping Stone - Failures are valuable lessons that guide us closer to breakthroughs.

Innovation is Iterative - Small steps can lead to significant leaps over time.

Everyone Can Innovate - Innovation is a mindset and a practice accessible to all.

By dispelling these myths and embracing these truths, we can foster a culture of innovation that drives progress and success across industries.


We are MPL Innovation, a boutique innovation consultancy.

Our mission is to empower our clients by propelling their corporate innovation initiatives to new heights.

With our specialized innovation consulting services, we assist organizations in surpassing their boundaries and unlocking unprecedented growth opportunities.

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