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  • Writer's pictureMeirav Peleg Landau

Demystifying AR and VR for Non-Technical Professionals

Updated: Jan 23




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Welcome to the second article in our series, "Tech Terminology Simplified - A Guide for Non-Technical Corporate Professionals."

In this installment, we'll delve into the captivating domains of Augmented Reality (AR) and Virtual Reality (VR), two groundbreaking technologies that are transforming industries and creating immersive experiences.


In today's digitally driven world, AR and VR have become buzzwords, but what do they actually mean? Let's break it down:


AR seamlessly blends virtual elements with the real world, enhancing our perception and interaction. It overlays computer-generated images, videos, or information onto our physical environment, augmenting our senses and providing new perspectives. Think of it as a digital layer superimposed on reality.


VR, on the other hand, transports users into entirely virtual environments, immersing them in lifelike simulations. By wearing a VR headset, you can be transported to distant lands, explore fictional realms, or even engage in realistic training scenarios. VR enables us to transcend physical limitations and experience the extraordinary.






The applications of AR and VR extend across diverse sectors, including the insurance and banking industries. Let's explore how these technologies are making an impact:


AR can assist insurance agents in assessing property or vehicle damage by overlaying virtual elements onto the real-world scene, streamlining the claims process, and enabling more accurate assessments. VR can recreate accident scenes or damaged properties in a virtual environment, allowing insurance adjusters to conduct investigations remotely and make informed decisions without physically visiting the site.

Both AR and VR can be utilized to educate customers about insurance policies, potential risks, and coverage options. Interactive visualizations can help clients understand complex terms and make informed decisions.

VR can recreate virtual branches, enabling customers to conduct transactions, seek financial advice, or attend virtual meetings with advisors from the comfort of their homes.AR can provide real-time data visualizations and projections, helping customers make informed investment decisions. It can overlay financial information onto physical spaces, making it easier to understand complex financial concepts.


Remember, these are just a few examples, and the possibilities for leveraging AR and VR in the insurance and banking sectors are vast. As technology continues to evolve, we can expect further advancements and applications that will revolutionize these industries.


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