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  • Writer's pictureMeirav Peleg Landau

Essential Checks Before Partnering with Startups

Updated: Apr 14



MPL Innvoation

Collaborating with startups in various industries can offer tremendous opportunities for innovation and growth. However, it's crucial for any corporation, regardless of its sector, to conduct thorough due diligence before entering into such partnerships to mitigate potential risks.


Essential Checks Before Partnering with Startups


Advantages of Working with Startups


Startups are renowned for their fresh and innovative approach to problem-solving. Their agility and speed in bringing new solutions to market can inject a wave of creativity into established corporations. Moreover, startups often operate without the bureaucratic constraints or outdated systems that can hinder larger companies, allowing for rapid development and deployment of cutting-edge products or services.

Additionally, startups tend to be more flexible in terms of costs and customization, enabling corporations to tailor solutions precisely to their needs. This flexibility can lead to more efficient and effective outcomes compared to traditional vendor relationships.


Key Considerations Before Collaboration


  • While the benefits of partnering with startups are compelling, there are several critical factors that corporations should evaluate before proceeding:

  • Financial Stability: Assess the financial health of the startup, including its funding sources, investment history, and future fundraising plans. A startup's financial stability directly impacts its ability to support ongoing collaboration and development.

  • Product Validation: Verify the startup's product or service claims by speaking with existing clients or conducting independent research. Ensure that the product aligns with the corporation's needs and expectations and that the startup has a track record of delivering on its promises.

  • Operational Capacity: Evaluate the startup's operational capabilities, including the size of its team, expertise, and ability to scale. Consider how the startup will support the corporation post-implementation and whether they have the resources to handle ongoing maintenance and support.

  • Market Focus: Understand the startup's target market and competitive landscape. Determine whether their solution is unique and addresses a genuine market need. Additionally, assess the startup's ability to adapt to changing market conditions and trends.

  • Integration and Compatibility: Consider how the startup's solution will integrate with existing systems and processes within the corporation. Ensure compatibility and scalability to avoid potential disruptions or compatibility issues down the line.

  • Legal and Compliance: Review legal agreements carefully to ensure alignment with the corporation's policies and regulatory requirements. Address any potential intellectual property or data security concerns upfront to mitigate legal risks.


Seeking Feedback and Validation


In addition to these considerations, it's crucial for corporations to seek feedback and validation from reliable sources. Conducting a Proof of Concept (PoC) is essential to thoroughly evaluate the product's capabilities and suitability for the corporation's needs. Furthermore, gathering insights from real customer testimonials on reputable platforms like Gartner and G2 can provide valuable insights into the product's performance and customer satisfaction.

Moreover, it's beneficial to assess the startup's reputation and company culture by examining employee reviews on platforms like Glassdoor. Understanding how employees perceive the company can offer valuable insights into its internal dynamics and potential challenges that may arise during collaboration.

By incorporating feedback and validation from both external sources and internal perspectives, corporations can make more informed decisions when evaluating potential startup partnerships.



Collaborating with startups can offer corporations a competitive edge and drive innovation. However, it's essential to conduct comprehensive due diligence to minimize risks and maximize the potential benefits of such partnerships. By carefully evaluating the financial, operational, and strategic aspects of working with startups, corporations can establish successful and mutually beneficial collaborations that foster innovation and growth.


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