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  • Writer's pictureMeirav Peleg Landau

Must-Know Data Terms for Business Executives

Updated: Jan 23

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Welcome to the sixth installment of our series, "Tech Terminology Simplified - A Guide for Non-Technical Corporate Professionals." In this edition, we will delve into the world of data terms and introduce key concepts that will help you make sense of the data you encounter. In today's data-driven business landscape, understanding these terms is essential for effective decision-making.

Must-Know Data Terms for Business Executives


Let's begin with the foundation of our discussion - data. Data refers to raw facts, numbers, or information collected from various sources such as customer interactions, sales transactions, social media activity, and more. It exists in different formats, including structured and unstructured data.

Structured Data: This type of data is highly organized and follows a predefined format, making it easily searchable and accessible. It typically resides in relational databases and can be represented in rows and columns, much like a spreadsheet. Examples of structured data include customer information, sales figures, and financial records.

Unstructured Data: In contrast, unstructured data lacks a predefined structure and is more challenging to organize and analyze. It can come in various forms, such as text documents, emails, images, audio files, videos, social media posts, and more. Despite its lack of structure, unstructured data holds valuable insights and accounts for a significant portion of the data generated today.

Both structured and unstructured data play critical roles in shaping business strategies. While structured data allows for straightforward analysis and reporting, unstructured data holds valuable insights that can be harnessed through advanced techniques such as natural language processing (NLP) and sentiment analysis.


Data on its own can be overwhelming. Analytics involves the systematic analysis of data to derive meaningful patterns, trends, and conclusions. By applying statistical and mathematical techniques, analysts can uncover insights that guide strategic decision-making, identify opportunities, and predict future outcomes.

Big Data

In today's digital age, data is generated at an unprecedented scale and speed. Big Data refers to vast volumes of information that traditional data processing methods struggle to handle efficiently. Big Data solutions enable organizations to store, process, and analyze large datasets, extracting valuable insights that were previously difficult to access.

Data Visualization

As a Non-Technical Corporate Professional, you might not have the time or expertise to delve into raw data. Data visualization simplifies complex information by presenting it in the form of charts, graphs, and interactive dashboards. These visually appealing representations make it easier for you to grasp trends, patterns, and key metrics at a glance, facilitating faster and more informed decision-making.

Data Science

Data science combines domain expertise, programming skills, and statistical knowledge to extract knowledge and insights from data. Data scientists use various methods, such as machine learning algorithms and statistical models, to uncover patterns, predict future trends, and solve complex business problems.

Data Governance

Data governance refers to the establishment of policies, procedures, and standards for managing and ensuring the quality, security, and accessibility of data. It involves defining roles and responsibilities, implementing data security measures, and ensuring compliance with data regulations. Data governance plays a crucial role in maintaining data integrity and building trust within an organization.

Data Warehouse

A data warehouse is a centralized repository that stores structured, historical data from various sources within an organization. It enables easy access to data for reporting, analysis, and business intelligence purposes. Unlike operational databases, data warehouses are optimized for querying and analyzing large datasets.

In conclusion, data is a valuable asset in today's business world, and being well-versed in data-related terminologies empowers you to participate actively in data-driven initiatives and discussions. As technology continues to evolve, it's essential to stay curious and open to learning about emerging data trends and solutions that can further streamline your decision-making processes.

So, gear up to embrace the power of data, and remember, being informed is the first step to becoming data-savvy in this ever-changing digital landscape. Stay tuned for our next installment, where we will explore more tech terminologies tailored for Non-Technical Corporate Professionals. Happy data navigating!


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