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  • Writer's pictureMeirav Peleg Landau

The Emergence of Open Insurance: Opportunities and Challenges for the Insurance Industry

Updated: Sep 2, 2023

Open banking has revolutionized the financial services industry by allowing customers to share their banking data securely with third-party providers to access new services and products. Now, the insurance industry is following suit with the emergence of open insurance initiatives.

Open insurance can be thought of as the insurance industry's response to open banking, whereby insurers open up their APIs to third-party providers to facilitate the development of new products and services. This can benefit both insurance companies and customers by promoting innovation, improving customer experiences, and increasing competition.

Several insurance companies have already embraced open insurance initiatives, with AXA, Ping An, Prudential, and Swiss Re being some notable examples. For instance, Ping An's "One Connect" platform provides a range of APIs for partners to develop new insurance products and services. Prudential's "Pulse" platform offers customers access to various healthcare services, while Swiss Re's "Digital Market Center" provides APIs for partners to develop and sell insurance products.

However, open insurance initiatives face several challenges. For example, the regulatory environment for open insurance is not as established as that for open banking, which can make it more challenging for insurance companies and third-party providers to collaborate effectively. Additionally, there are fewer established standards for open insurance, which can make it difficult to ensure interoperability and data security.

Despite these challenges, open insurance initiatives are poised to drive innovation and transformation in the insurance industry. As more insurance companies adopt open insurance strategies and collaborate with startups and other partners, we can expect to see a wide range of new insurance products and services that better meet the needs and expectations of customers.

open insurance


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