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  • Writer's pictureMeirav Peleg Landau

The Value of Customized Tech and Competitor Reports for Corporate Success

Updated: Feb 26

MPL Innovation work

In recent months, we've noticed a growing level of uncertainty among our corporate partners and potential prospects. It seems that the entire industry is grappling with the rapid pace of technology developments and the implications these advancements have on their day-to-day operations and short-term planning. This growing need for customized tech and competitor reports is crucial, and here's why:


Staying Knowledgeable:

Whether you're leading a specific business unit, a strategy team, or an innovation department, staying knowledgeable about the latest technology trends is vital. It's important to be able to differentiate between what's truly impactful and what's just hype. Customized reports play a significant role in this regard, particularly in two main areas:


These reports provide a comprehensive overview of the technologies relevant to your field. They categorize and analyze these technologies based on their level of enterprise maturity. By having a clear understanding of what technologies have already reached a mature stage, you can make informed decisions about their potential applicability to your organization.

Competitor Analysis:

Gaining insight into what market leaders and direct competitors in your region are doing is crucial for staying knowledgeable. The competitor analysis part offers a glimpse into the strategies, product offerings, and technological advancements of your competitors. This broader perspective stimulates ideas and helps you stay informed about the market landscape and the relevant fields it's worth investing your efforts.

Knowing where to start:

A customized report provides valuable clarity on which areas to prioritize and where to begin your efforts. It enables you to allocate resources effectively and establish a realistic timeline for implementation, helping you plan with confidence. By eliminating uncertainty, the report can act as a roadmap, guiding your strategic decisions and ensuring a focused approach.

Tailored Insights and Practical Recommendations:

One of the primary benefits is the provision of expert insights tailored specifically to your organization. These insights are practical, actionable, and geared towards helping you achieve quick wins. Unlike off-the-shelf reports that often provide high-level information, customized reports dig deeper into your unique circumstances, providing recommendations that are directly applicable and feasible.

In addition to the above points, it's worth highlighting that before diving into extensive research, it's essential to define your organization's current state, technology requirements, specific challenges, and key performance indicators (KPIs). This initial step serves as the foundation upon which customized reports are built. By clearly defining these factors, the customized report becomes much more practical and tailored to your specific needs.

Lastly, in addition to the aforementioned advantages, it is important to acknowledge the immense value of a fresh perspective provided by industry experts. These customized reports act as an objective reality check, unveiling hidden blind spots that may remain unnoticed by those immersed internally. By seeking insights from external sources, corporate leaders can gain valuable perspectives and avoid the pitfalls of being too close to day-to-day operations. The impartial viewpoint offered by these reports serves as a valuable asset, ensuring that decisions are based on a comprehensive understanding of the industry landscape and it's evolving dynamics.


We are MPL Innovation, a boutique innovation consultancy.

Our mission is to empower our clients by propelling their corporate innovation initiatives to new heights.

With our specialized innovation consulting services, we assist organizations in surpassing their boundaries and unlocking unprecedented growth opportunities.

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