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  • Writer's pictureMeirav Peleg Landau

What Can Corporates Learn from Startups?

Updated: Jan 31

MPL Innovation work

In today's rapidly evolving business landscape, startups have emerged as hotbeds of innovation, disrupting industries and challenging traditional business models. Their nimble approach, entrepreneurial spirit, and ability to swiftly adapt to market changes have made them a source of inspiration for corporate giants. In this article, we explore what corporates can learn from startups and how they can tap into the startup mindset to drive innovation and stay ahead of the curve.

what corporates can learn from startups

Embracing a Culture of Innovation

Startups thrive on a culture of innovation, but corporates often face barriers such as rigid hierarchies and resistance to change. To overcome these barriers, corporates can start by fostering a top-down commitment to innovation, setting clear goals and objectives, and creating cross-functional teams that encourage collaboration and diverse perspectives. By empowering employees at all levels to share ideas and experiment, corporates can foster a culture that values innovation and rewards creative thinking.

Agility and Adaptability

Startups are renowned for their agility and ability to pivot quickly, while corporates may struggle with bureaucracy and slow decision-making processes. Corporations can adopt agile methodologies, such as Scrum or Kanban, that promote iterative development, frequent feedback loops, and rapid decision-making. Additionally, empowering teams to make autonomous decisions within their areas of expertise can help corporates respond swiftly to market changes and seize new opportunities.

Entrepreneurial Mindset and Skills

Startups are driven by individuals with entrepreneurial mindsets and skills, but corporates often have a more risk-averse culture. To overcome this, corporates can invest in entrepreneurial training programs, workshops, and innovation boot camps to develop the necessary mindset and skills among their employees. By encouraging calculated risk-taking, embracing failure as a learning opportunity, and celebrating entrepreneurial initiatives, corporates can nurture a culture that encourages innovation and fosters an entrepreneurial spirit.

Embracing Emerging Technologies

Startups are at the forefront of adopting emerging technologies, while corporates may struggle with legacy systems and a lack of technical expertise. Corporations partner with startups or innovation technology consultants to gain insights and leverage their expertise in implementing and integrating new technologies into existing infrastructure.

Streamlining Decision-Making Processes

Bureaucracy and slow decision-making processes can hinder innovation within corporations. To overcome this, corporates can implement frameworks like Design Thinking or Lean Startup, which emphasize rapid prototyping, customer-centricity, and iterative decision-making. By encouraging cross-functional collaboration, delegating decision-making authority, and establishing clear accountability, corporates can streamline their decision-making processes and foster a more agile and responsive organization.

Embracing Startup Hiring Practices

Corporations can learn from startups' innovative approaches to talent acquisition. Startups often excel in attracting top talent due to their dynamic work environment and growth opportunities.

Startups prioritize building a strong team by seeking individuals with diverse skill sets, entrepreneurial mindsets, and a passion for growth. Corporates can learn to broaden their hiring criteria beyond traditional qualifications and emphasize attributes like adaptability, creativity, and a willingness to take risks.

While startups and corporates operate in different environments, there are valuable lessons that corporates can learn from startups' entrepreneurial mindset, agility, and focus on innovation. By embracing startup practices, corporates can foster a culture of innovation, drive digital transformation, and stay competitive in an ever-changing business landscape. By addressing barriers such as resistance to change, hierarchical structures, and risk aversion, corporates can unlock their innovation potential and tap into the benefits that startups bring.

Remember, innovation knows no boundaries, and by adopting the best practices of startups, corporates can unlock new opportunities, reimagine their business models, and shape a successful future in the dynamic world of business.


We are MPL Innovation, a boutique innovation consultancy.

Our mission is to empower our clients by propelling their corporate innovation initiatives to new heights.

With our specialized innovation consulting services, we assist organizations in surpassing their boundaries and unlocking unprecedented growth opportunities.

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