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  • Writer's pictureMeirav Peleg Landau

Why Pioneering Companies Lead with Innovation in the Peak of Growth

Updated: Jan 14

MPL Innvoation

Success can be fleeting, and maintaining a competitive edge requires more than just achieving the pinnacle of growth. The key differentiator often lies in a company's ability to innovate strategically, even when at the zenith of its success. This article explores the critical role of innovation during periods of growth, drawing insights from companies that failed to innovate in time and shining a spotlight on trailblazers like Netflix, whose foresight reshaped an entire industry.

Why Pioneering Companies Lead with Innovation in the Peak of Growth

The Innovation Imperative

In an era defined by rapid technological advancements and shifting consumer preferences, successful companies must recognize innovation not as an option but as an imperative. The complacency that often accompanies success can be a silent killer, lulling businesses into a false sense of security. The importance of innovation becomes especially apparent when we examine the fate of once-giant corporations that failed to adapt to changing times. Kodak, a photographic film giant, serves as a cautionary tale - its dominance eroded by digital photography as it hesitated to embrace the shift.

To stand the test of time, companies must proactively lead with innovation. This is not a reactionary measure but a proactive strategy that should be integral to a company's DNA. Those who wait until decline looms on the horizon risk becoming relics of the past, overshadowed by competitors who understood the need to innovate even in the midst of success.

Learning from Failures: The Cost of Complacency

While success can breed confidence, it can also sow the seeds of complacency. The corporate landscape is littered with examples of industry giants that failed to innovate and paid the price. Blockbuster, once a household name in video rentals, underestimated the impact of streaming services, leading to its downfall. The lesson here is clear: resting on past achievements can blind companies to emerging trends, making them vulnerable to disruption.

In contrast, companies that recognize the potential dangers of complacency and act proactively are better positioned to weather industry shifts. The cost of complacency is not merely financial; it's a potential erosion of relevance and market share. This realization underscores why pioneering companies must lead with innovation at the very peak of their growth.


We are MPL Innovation, a boutique innovation consultancy.

Our mission is to empower our clients by propelling their corporate innovation initiatives to new heights.

With our specialized innovation consulting services, we assist organizations in surpassing their boundaries and unlocking unprecedented growth opportunities.

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